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Catherine Nickerson - Routledge Introductions to English for Specific Purposes: Introducing Business English read online ebook TXT, FB2

9781138016279


1138016276
Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. Covering both spoken and written aspects of Business English, this book: examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication; discusses the latest research on each topic, and possible future directions; features tasks and practical examples, a section on course design, and further resources. Written by two leading researchers and teachers, "Introducing Business English" is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes., Introducing Business English provides an overview of the field and will be essential reading for students undertaking advanced undergraduate and postgraduate studies in the area of applied linguistics and English language teaching, with a particular interest in Business English (BE), Business language and English for Specific Business Purposes (ESBP). Covering both spoken and written aspects of business English, this book: Examines the key topics within Business English that includes the situation of BE/ESBP within the wider field of ESP; teaching International Business English as a lingua franca; and the growth of Business English Discusses the latest research on each topic and its possible future directions Features tasks and practical examples including a range of issues such as course design and classroom tasks and techniques, which illustrate the points made and provide readers with an extra set of resources Written by two leading researchers and teachers, Introducing Business English is a must-read for those studying and teaching in this area.

Catherine Nickerson - Routledge Introductions to English for Specific Purposes: Introducing Business English download book TXT, DOC

The book investigates ways in which learners successfully develop their language skills through extramural English and provides tools for teachers to make use of free time activities in primary and secondary education.The key topics covered include: Language, English, and Technology in Perspective Language, Society, and changing networks Code switching, code mixing, and virtual Englishes English knowledge, power, and internet competence Changing Varieties, discourse practices, and Identity The sociolinguistics of gender and race construction on the internet Truthfulness and access in online communication Culture and webs of significance This book will be key reading for students with an interest in language in the globalised multimedia world.Over the last two decades, Chile has been driven by an economic imperative to build the capability of citizens to be competent in the English language, resulting in a high demand for teachers of English.Improve mastery and retention with the Enhanced Pearson eText* The Enhanced Pearson eText provides a rich, interactive learning environment designed to improve student mastery of content.Cambridge English Corpus and its vocabulary syllabus has been mapped to the English Vocabulary Profile, meaning students learn the language they really need at each CEFR level.While designed for use with the companion text book, Basic Written Chinese, it can be used together with any Chinese textbook or teaching program to hone your Chinese reading and writing language skills., Basic Written Chinese is a beginning-level course in written Chinese that employs a revolutionary new method designed to have you quickly reading and writing simple, connected Chinese sentences.Dr. ahin Alpay, Bahçeehir University, Prof.